Good CX Limited

Good CX is an Auckland advisory practice for scaling New Zealand businesses. You might be searching for a marketer, an accountant or a business coach. We are none of those.

But if your accountant, a trusted peer or your bank has mentioned Good CX, there is a reason. Usually something in the business is off and you cannot yet name what. Sales softer than they should be. A team competent but not pulling together. Cash flow tightening for reasons the spreadsheet does not quite explain. The cause sits upstream: how the business is set up, how customers experience it, whether the story you tell still lands.

This is where Good CX works.  The whole business is under the microscope: HR, finance, operations, customer-facing teams. Two lenses: the customer's eyes, the team's eyes. The aim is to align what people experience, what the business earns, and what the business stands for.

Our methodology called DISTIL guides the work. It starts with Discovery and Insight which form Strategy, the stages most New Zealand practices skip past on the way to Tactics. We'll guide you then to Implementation and Learning and... feed back to Discovery. You cannot fix what you have not yet understood.

Three lanes where the work clusters:

• AI leadership and planning. Sharpening strategy with AI, not multiplying weak strategy. Confident AI thinking before you sign off. Leaders can soundboard and iterate ideas with us before the Board sees them.
• Export and overseas market readiness. Global brand proposition and targeting for customers and culture takes experience to land successfully in scaling offshore markets, must be insight-led. We know, having worked across 5 continents.
• Leadership and strategic planning. Clarity on your next stage of growth and the team conversation that brings everyone with you. Growing up Founder-led businesses into maturity by unravelling the origin story with your broader audience's unmet need.

Liz Pinfold-Reed leads the human centre design practice. Twenty years across MRM McCann, BBDO and Havas, transforming brands, data blueprints and technology in Singapore, Malaysia, India, China, Indonesia, USA, UK and Europe. Auckland-based, with delivery networks in Europe, Asia and North America.

First conversation is free. No pitch. Either the fit is right, or you hear where to look.